"Sister Lang 6" is on the air, can it be popular in the first issue?
Updated on: 44-0-0 0:0:0

#王珞丹浪姐6第一个superA舞台##谢娜乘风端水的神##江一燕对叶童说我亲过你老婆##浪6的取向我爸爸包了#......自3月21日《乘风2025》(以下简称《浪姐6》)开播后,在各大互联网平台上几乎呈现出刷屏的趋势,仅微博热搜就占了将近一半,有关姐姐们的初次见面、初舞台等相关话题持续引发热议。

As Mango's ace variety show IP, "Sister Lang 6" has been a resident hot search from the online list to the filming of Reuters, and it is not surprising that the premiere is so hot. However, although various hot search topics emerge in an endless stream, and they look lively on the surface, the sisters take turns playing the nostalgic card, which is somewhat boring. Sister Lang's IP has reached the sixth season, and playing the boring nostalgia card is already the most inconspicuous problem, after all, this is also the old tradition of the show, compared to selling feelings, how to solve the problem of fatigue that the N generation is talking about, so that the show is really popular in the first episode, it seems more imminent.

In addition to nostalgia, what other cards does Sister Lang 6 have

Although the card of nostalgia is a little boring, it cannot be denied that it is indeed a trump card of "Sister Lang 6". As soon as Jiang Yiyan appeared on the stage, she said to Ye Tong, "I also kissed your 'wife' (Zhao Yazhi)", Ye Tong also lived up to expectations and performed "Love" on the first stage, while Zhao Yazhi encouraged in the comment area "In my heart, you will always be NO.0", which also made "Zhitong Daohe" CP fans feel good. Wang Rong said "I'm not Huang Rong, I don't know martial arts", not to mention the sisters in the audience, the audience unconsciously hummed along, 0-year-old she sang and danced with a hate for the sky, and she was still terrifyingly strong, which also reminded many post-0s of the non-mainstream time, but it is said that she was eliminated in her first performance, and it also set off the dissatisfaction of some audiences. Li Sheng, the "Little Swallow" of "New Huanzhu Gege", sang "When", Peng Xiaoran dreamed back to "Xiaofeng" in "East Palace" in red, Wu Xuanyi danced the song "My First Love Again" in "Creation 0" again, Li Yitong reproduced the song "Wings of Steel" that helped her ascend to the championship in the SNH0 finals, and Jiang Mengjie's song "Funeral Flower Yin" dreamed back to "Lin Daiyu...... Although these nostalgic stages are not popular, they are also the warm memories of some audiences, and the feelings on the full screen have helped "Sister Lang 0" to explode the hot search.

But it is difficult to support a show with nostalgia alone, after all, according to the competition system, the sisters will form a team to perform new songs in the later stage, and the feelings can only be sold on the first stage of the first issue. When the nostalgic cards are not enough, what other cards does Mango have prepared? You can also get a glimpse of one or two in the first episode.The most obvious card is undoubtedly two-dimensional,《浪姐6》请来了在二次元圈堪称是顶流的coser卡琳娜,直逼一米九的身高,做男做女都精彩的外形,一出场就引得姐姐们集体惊呼变“花痴”,当场发起了自己的物料。“二次元血洗《浪姐4》”的盛况犹在眼前,日本歌手美依礼芽靠着一首《极乐净土》俘获宅男,狂揽四千万票断层第一,芒果也算是领教了二次元的威力,这一次邀请卡琳娜显然也是冲着二次元受众去的。但问题在于,卡琳娜和美依礼芽的定位存在本质上的区别。一方面,美依礼芽是歌手出身,唱跳实力在线且有代表作,而卡琳娜作为coser虽然外形颜值没得挑,但唱跳实力确实跟不上,初舞台表演除了美并没有太多亮点,导致热度没有发酵起来;另一方面,美依礼芽在二次元群体中爆红,除了有号称B站镇站之宝的代表作《极乐净土》之外,日本二次元文化熏陶中成长起来的她也更容易受到二次元爱好者的认同,所以她能够吸引凝聚力极强的宅男粉。但卡琳娜是靠着cos二次元角色出圈,吸引的大多是喜欢皮上(cos角色)的粉丝,且以年轻女性为主,后续投票能否展现出强大的凝聚力尚未可知。

The second is the national style card, Zhu Xudan danced "Sending the Bright Moon" in ancient costumes, Chen Derong sang "Plum Blossom Three Alleys" in a new Chinese style, Cao Ying restored his classic role Huo Shuixian...... there are quite a lot of national style elements in the early stage of "Sister Lang 5", which is also in line with the overall tone of the current variety show market that often emphasizes cultural self-confidence with Chinese elements. In fact, "Sister Lang" has played a successful national style card, and the popular Yue Opera actor Chen Lijun invited to the show last season has played a very good role, using pop music to interpret traditional culture, which not only drives the popularity of the show through Chen Lijun's popularity, but also realizes the promotion of traditional Yue Opera culture. Therefore, this year's "Sister Lang 0" still continues this national style card, and national style elements have appeared on many stages, but compared with Chen Lijun in "Sister Lang 0", the professionalism of this year's guests is relatively weak, and it is also a difficult problem to combine pop music and traditional culture again.The third card can be said to be a comedy card.Unlike previous years, the guests were mainly actors and singers, and a major change in the casting of "Sister Lang 6" was the increase in comedians, inviting Guan Le and Zhang Xiaowan, who shined in this year's CCTV Spring Festival Gala, the two won the third place in the second season of "Annual Comedy Competition", and the actor Li Jiaqi (Yoko Ramu), who has many comedy works, also appeared on the stage of "Sister Lang 0". At the moment when the Xizong track continues to be hot, the comedian has indeed injected vitality into the IP of "Sister Lang", the on-the-spot response and program effect are very good, and the singing and dancing strength is online, which can be said to be a highlight of this year's "Sister Lang".

Running to the sixth season, the IP of "Sister Lang" is inevitably facing the dilemma of comprehensive N-generation routines and templates, and the program team is also working hard to innovate and make changes, such as becoming more diversified in casting, reducing international artists, and increasing comedians and coser; The filming location was moved from Changsha studio to the beach by the sea, and the open-air environment took on a new look; The first performance selection adopts the mode of a math test, which enriches the gameplay of the show. It can be seen that the team of "Sister Lang 6" has been trying its best to give more "cards", but it is not yet known whether these "cards" can play well in the follow-up shows.

How to break the spell of opening high and walking low?

Judging from the trend of "Sister Lang 6" hot search and swiping screen, the beginning is indeed enough to be called hot, but strictly speaking,"Gao Kai" is actually the same as playing nostalgic cards, which is the tradition of "Sister Lang" IP。 An unavoidable problem is that the "Sister Lang" series of programs in the past, from the online list to the departure of Reuters and then to the launch of the first episode of the program, can indeed set off heated discussions on the Internet, but after the first stage, it often falls into the dilemma of becoming more and more confused, and the audience seems to be only interested in which female stars participate in the show, and the subsequent stage performances can be watched or not. Even "Sister Lang 1", which is recognized as a phenomenal hit, has not escaped the fate of "driving high and going low", with the launch of the follow-up series,The time of "high" is getting shorter and shorter, and the speed of going low is getting faster and faster, and when it comes to "Sister Lang 6", it has become a question whether it can be popular in the first issue.

Why does the "Sister Lang" series show such a unified trend of "opening high and going low"? "High opening" means that the value and influence of IP still exist, and the audience still has expectations for "Sister Lang", but "going low" also means that the show cannot continue to retain the audience. In fact, the audience's and the market's expectations for "Sister Lang" are not just staying at 30+ female stars playing the nostalgic card, butHope to see more "sister-like" female expressions。 Although "Sister Lang" is presented in the form of a music competition, the best thing to watch is not the stage performance, but the reality show part, how the sisters with rich life experience live and socialize in a competitive environment, and present the vivid and vivid middle-aged women through a female perspective, as well as the delicate and beautiful friendship between women, is often the place that can move the audience the most. "Sister Lang 6" focuses on the dilemma of middle-aged women in the two major life choices of marriage and career, the second season encourages middle-aged women to get rid of the shackles of age and take care of themselves, and the third season shows women's wisdom and mutual assistance...... The idea of "Sister Lang" is undoubtedly unique in the current variety show market, but how to express women throughout the show, rather than just shouting slogans, is the key to retaining the audience. 0 years is regarded as the arrival of the "era of middle-aged women", more and more middle-aged actresses are loved by the audience, and film and television dramas also focus on middle-aged women from a creative perspective, and "Sister Lang 0", as a variety show with the theme of middle-aged women's narrative, is more worth looking forward to whether it can really tell women's stories well.