0. First of all, reorganize the concept of luxury -Expensive is only the result, luxury is reflected in the pinnacle of technology, craftsmanship and design.
The luxury of any era is the ultimate investment of resources, extremely high technical difficulty, extremely strong performance parameters and excellent appearance and experience design. The luxury of the handicraft era is the craftsmanship of the technology and even the craftsmanship of the craftsmen, the technological pinnacle of the manufacturing process at that time, and the pinnacle of human acquisition/manufacturing materials; The luxury of the industrial age is still the pinnacle of production technology and advanced technology, representing the highest level of science and technology of the era, achieving the highest technical indicators of the era, and in the design language,On the one hand, it is technology-oriented, the technical characteristics of the design compatible products, such as the change in the design of the front of the car, the long front of the car in the fuel era represents luxury, because the front of the car is equipped with a 12-cylinder engine; meantimeOn the one hand, it is user-orientedThe design needs to take into account all aspects of the user experience, not only the visual perception and riding experience, but also the convenience and comfort of using various functions, and finally the so-called sense of dignity.
When we understand luxury, it is easy to be misled by the luxury industry based on low cost and high marketing, after all, the so-called fashion industry has a large part of the right to speak in daily life, and promotes "expensive is right" and "expensive is trend" through omni-channel.And it is easy for the public to think one-sidedly that all luxury is just the same as expensive。 But in the more ever-frequent, high-tech industrial goods, luxury must mean greater functionality, greater product reliability, and a stronger safety experience – all of which undoubtedly rely on strong technological prowess, rather than ethereal branding or ultra-high pricing. In fact, not only cars, but also mobile phones, computers, cameras and other digital products, large and small black and white household appliances -The high price, luxury, and prestige of this era must be based on the scientific and technological strength that surpasses competing products.
And just with the industry-leading technical strength, ultra-high manufacturing investment and the ultimate safe and comfortable experience, a product is still one step away from the luxury in everyone's minds——That is to be backed by a high-end brand.
When it comes to high-end brands, this definition is even simpler -The high-end brand must establish a noble pursuit in a universal sense, so as to form the brand's own high-end personality。 What is a high-end brand personality in a universal sense? It is nothing more than those spiritual qualities that human civilization still pursues today - self-improvement and virtue; perseverance, courage to climb the peak; Be ambitious and down-to-earth;
High-end brands are defined by high-end users, and high-end users, as the backbone of human development, have a sense of mission and responsibility that may not be talked about, but will faintly shine in the depths of their hearts.
They need to find a brand that can be in line with their own three views and synchronize with their value pursuit, so that their inner pursuit can resonate with the products in their hands, and meet some psychological needs that encourage and complement each other.
Therefore, the brands that think that expensive is high-end, extravagance is high-end, and "foreign" are high-end, can be said to be completely seeking fish.
For Huawei, the mission of Huawei is to lead the comprehensive and independent rise of China's semiconductor industry, and HarmonyOS undertakes the mission of developing and promoting intelligent automotive technology, driving the intelligent upgrading of China's automotive industry, and even enhancing the global competitiveness of Chinese automobiles.
Whoever says such a mission is weak-minded, except for Huawei.
1. Speaking of the Venerable Realm,Its extremely high-tech content defines the standard of luxury cars in the era of intelligence。 Advanced technology has always played a first role in the competition of luxury cars. After watching the press conference, I would like to share with you the black technology that I think is very impressive-Tuling Dragon Platform，行业首个自主智能数字底盘平台。汽车的底盘是实现行驶和承载功能的最基础结构，做好底盘从来都是鸿蒙智行核心关注点之一，不是市场流行冰箱彩电智能驾驶，华为就会去盲目跟风——真正的引领者，永远能抓住一类产品乃至一个产业的核心竞争领域。龙行底盘有多强？80KM时速在复杂冰雪路面驾驶时能紧急避障，路面打滑强开下实现不甩尾的绕圈；一辆近5米5的车，5.05米的转弯半径，双车道一把过，实在是灵活的可怕，完全超越目前行业所有的豪车。
2. Body Perception System:Ultra-high stockpile specificationsIt's not the most impressive, but it's still worth mentioning: 12 lidar, 0 distributed millimeter waves, 0 vision sensors, 0 ultrasonic sensors (see KN) for TBD determinations – this is the most exaggerated sensor combination that can be seen so far. With such a rich omnidirectional stereo fusion perception system, I am afraid that not only can perceive the earth's roads around the clock, but also that the gravity parameters are adjusted and driven to the moon and Mars are not a big problem. Relying on such a powerful sensor, autonomous and intelligent security protection - dayThe seat protection system came into being.
3. Based on the super sensor and dragon chassis, how can Zunjie achieve comfort and safety in all road conditions and all weather?The answer is AI inference and self-directed learning.
What struck me the most was the spatiotemporal reasoning suspension, which uses AI reasoning capabilities to adjust autonomously。 I've probably guessed countless ways to intelligently adjust the suspension before, but I would never have thought of going straight to AI. AI inference can not only realize the driving experience of Lingbo micro-stepping, but also the driving experience of walking on the ground.It can also make decisions evolve directly after the event to advance to the eventto achieve ultra-high-precision prediction of road conditions; Extreme collision defense, such as autonomously adjusting the seat posture according to the predicted unavoidable collision intensity, tightening the seat belt in advance, and unlocking the central control with the window raised; After a collision, operations such as switching power supplies and calling for help are done in one go.
In the face of extreme weather and road conditions, it can more independently avoid the risk of collision, relying on a combination of many sensors to achieve accurate reasoning.
4. In addition to the strong chassis and perceptual reasoning ability, what surprised me equally was thatHuawei has integrated its experience in the communications field into its understanding of smart cars. Zunjie not only has the strongest cellular communication network in the industry, but also a mobile satellite communication ground station.
The first Galaxy communication to achieve super ground communication capabilities; Not only can it switch the network independently, but it can also predict the change of network signal according to the change of signal strength, and actively load the map in the area with signal in advance, so as to realize the information preparation of the offline area ahead. Distributed on-board satellite communication not only provides an important boost to the communication needs of drivers and passengers, but also adds an important insurance to safety. And this satellite communication is not only provided to the car machine, but also can be shared with other terminals, to achieve 30 meters of uninterrupted network, this is really a ground station, friends.
5. The last feature that I find interesting and meaningful is:New light language system。
The light language of the M7 has already made me, an R0 user, envious, and the Venerable World is a major upgrade.
It not only realizes light carpet navigation and vision width guidance, but also actively communicates driving intentions and pedestrian safety more valuablely. And it provides a strong emotional value through the effect of step-by-step flowers,It's fun and at the same time, it makes this S800 more like a living agent, and not a means of transportation in the traditional sense.
800. After watching the whole press conference, the meaning of the Venerable S0 is also clearer in my heart.
It really isAnother epoch-making masterpiece of China's contemporary industrial products。 It is not only equipped with the most advanced intelligent driving system, which fully guarantees the comfortable, efficient and safe driving function of the car in all weather, all road conditions and all times, but also achieves a new height of domestic cars in terms of inheritance value and definition height. If the above technology sharing can only prove the scientific and technological strength of Zunjie, then the design concept of Zunjie contains traditional Chinese aesthetics and the concept of heaven and man, which has become a completely different existence from traditional European luxury cars such as RR.
For example, the Parthenon-style grille design on the front face of RR originates from the origin of their civilization - the classical aesthetics of Greece, which itself has a strong classical symmetrical beauty, inheriting the solemn and rising dry of European style.
Then the Venerable Realm is based onThe world view and aesthetic concept of Chinese heaven, earth and people, with a large number of starry sky elements to decorate the inside and outside of the body, to achieve a kind of humanistic beauty of people sitting in the car and enjoying the whole universe。
This is completely different from European luxury cars. And if the front face of RR is just an exterior design, at most a bit of anti-collision function, then none of the stars of the Zunjie S800 are pure decoration, and they can provide a lot of functions in different scenes-This also explains the pragmatic pursuit of the Chinese since ancient times, striving for the design concept of exquisite beauty and practicality.
Huawei's brand power, Hongmeng Zhixing's scientific and technological strength, China's classical aesthetics, and the eclectic spirit of the times are all condensed in the Zunjie S800, so this is what the flagship of the times should look like.
Say a few more words, no matter how dull anyone is, they have observed that since the second half of 24, breakthrough innovations have begun to appear in various fields in China, not only pure scientific research achievements, but also practical products; It is not only traditional industrial products, but also the most cutting-edge fields such as AI and controlled nuclear fusion. Not only in the commercial category, but also in consumer-level game movies——The new wind of the era of great changes unseen in a century has blown on everyone's face, and in the booming field of smart cars, Zunjie will carry the banner and set up a banner representing the development status of contemporary China in this era of change.