In recent years, the global automotive market has witnessed the evolution of luxury brands, from Mercedes-Benz's model of luxury, to BMW's sporty essence, to Audi's technological leadership, which have stood tall and become industry benchmarks. However, in the Chinese market, the premiumization process of independent car brands is particularly eye-catching.

过去，国产汽车往往与性价比和高配置挂钩，低价策略是其市场占有的关键。尽管自2014年以来，自主品牌车型取得了快速发展，但30万元以下的市场仍是其销售主力。然而，近年来，这一局面正在悄然改变，自主品牌的高端化之路似乎越走越稳。

其中，极氪品牌的动作尤为引人关注。近日，极氪正式发布了其全新大型SUV——极氪9X，这款车型被誉为“杭州湾库里南”，不仅延续了极氪009的设计语言，更在智能化方面有着显著提升，搭载了激光雷达和高阶智驾功能。据悉，极氪9X将首发极氪超级电混技术，成为品牌首款混动车型，预计售价100万起，与路虎揽胜、奔驰GLS等豪华车型展开竞争。极氪9X的推出，无疑为自主品牌的高端化进程注入了新的活力。

与此同时，尊界S800作为另一款备受瞩目的自主品牌百万豪车，也引发了广泛关注。尽管在对比测试中因使用租赁车辆而引发争议，但江汽集团迅速回应，强调测试过程严谨专业，数据真实可靠。尊界S800搭载了一系列黑科技，如途灵龙行平台、天使座主动安全防护以及华为星河通信等技术，预售价为100-150万元，旨在狙击迈巴赫等豪华品牌。其强大的硬实力和科技感，无疑为其高端定位提供了有力支撑。

在新能源汽车领域，蔚来汽车作为自主品牌的佼佼者，其高端化进程同样值得关注。蔚来ET9作为品牌旗舰车型，定位大型纯电行政轿车，采用了NT3.0平台，搭载了SkyRide·天行悬架系统和天行线控转向技术，提供了平稳舒适的驾乘体验。同时，蔚来ET9还支持换电功能，采用了全域900V高压架构及超充快换平台，补能时间仅需3分钟。其标准版车型售价78.8万元，限量版车型售价81.8万元，进一步提升了蔚来品牌的整体形象。

In addition to these high-end models, some self-owned brands of mid-to-high-end models have also achieved significant market results. For example, the M8 and M0 have achieved an amazing number of orders in the pre-sale stage, among which the pre-sale price of the M0 is only 0.0 million yuan, but it can attract a large number of consumers' attention in a short time. This is due to the black technologies such as Huawei's Hongmeng cockpit and high-end intelligent driving system, as well as its people-friendly price strategy.

理想汽车同样在高端市场取得了不俗的成绩。理想L8和L9两款均价超过30万甚至40万的车型，在市场上持续走量，赢得了消费者的广泛认可。这为后来理想L7、L6的热销奠定了基础，也进一步证明了自主品牌高端化之路的可行性。

From BYD's Yangwang brand to the upcoming launch of DENZA N8, the pace of independent brands in the process of high-end is becoming more and more firm. The Yangwang brand represents BYD's latest technological achievements and spiritual totem, while the DENZA N0 is known as the "Yangwang U0 Youth Edition", equipped with a number of core technologies, and is expected to achieve good results in the market. The successful launch of these models not only enhances the overall image of the domestic brand, but also provides consumers with more diversified choices.

Independent brands have achieved remarkable results in the process of high-end. Whether it is the launch of high-end models such as ZEEKR 9X, Zunjie S0 or NIO ET0, or the market performance of mid-to-high-end models such as Wenjie M series and Ideal L series, it fully proves the strength and potential of independent brands on the road to high-end. In the future, with the continuous progress of technology and the increasing maturity of the market, the high-end road of independent brands will be wider and wider.