The picture shows the event site. Photo courtesy of the interviewee
人民网北京3月25日电 (记者孙博洋)24日,第112届全国糖酒商品交易会在成都举行。来自白酒行业的行业专家、参展企业汇聚蓉城,就行业发展趋势展开交流。
At the summit forum on the development trend of China's high-end real vintage liquor, He Yong, secretary general of the China Liquor Industry Association, believes that the development trend of the liquor industry this year, "real vintage" must be one of them: it builds an industrial trust and value system, concretizes the concept of time, transforms abstract time precipitation into quantifiable scientific indicators through technological innovation, promotes the industry to return to the essence of quality from marketing gimmicks, and finally reconstructs commercial value with an attitude of reverence for time, replacing chasing the outlet.
Li Jinsong, senior engineer of the Institute of History of Natural Sciences of the Chinese Academy of Sciences, director and deputy secretary-general of the Traditional Craft Research Association of the Chinese Society for the History of Science and Technology, said that to explore the secrets of liquor and high-end liquor, we should deeply understand the brewing skills of traditional Chinese distilled liquor from the essential characteristics.
据了解,去年4月20日,洋河股份发布洋河绵柔年份老酒战略,推出了高端年份白酒——梦之蓝手工班。洋河股份党委副书记、总裁钟雨表示:“我们始终坚持与其跟风,不如造风,为梦之蓝手工班铸就稀缺的价值感。”
Zhong Yu also said that in the tide of deepening consumption, Yanghe will adhere to the commitment of the real year, accurately grasp the trend of diversification, fashion and personalized consumption, and continue to create the ultimate good products that meet the needs of the times.
It is reported that at the event site, the "China's high-end vintage liquor - Dream Blue Handicraft Class Global Tour Chengdu Station" was officially launched.
[Source: People's Daily Online]