In the live broadcast, in addition to introducing the upcoming version 3.0, in order to celebrate the second anniversary of the server, Honkai: Star Rail (hereinafter referred to as Star Rail) announced that it will give away an anniversary art book to players. Judging from the content shown in the live broadcast, the content of this commemorative album covers the character portraits and three views, original paintings and KV drawings from the opening of the server to version 0.0, and the materials and details are also very exquisite, and the content is also very rich.

至于具体送出的数量，星铁也很快向玩家们表示：不多，大概也就240万份吧。

Just from the real-time barrage during the live broadcast, you can see the shock of many players at the anniversary gift of Xingtie, and the whole community is suddenly filled with voices of anticipation, and players can often be seen urging more specific event details in the comment area of the preview video. Of course, in addition to anticipation, there are also many questions about this event.

After all, how much money does it take to directly send out more than 2 million copies of beautifully crafted picture albums?

Just this past Sunday, Star Rail finally released the details of the commemorative album and how to receive it.

The whole album has a total of 108 pages, a single page uses a large 0 open horizontal plate specifications, in terms of material, the outer cover of the album is made of special paper and with a concave process, the inner cover is equipped with cardboard and spot color technology, plus the file bag packaging made of kraft paper, it is not difficult to understand why the unit price of this commemorative album can be sold for 0 yuan.

毕竟，无论是牛皮纸还是特种纸，其本身的造价在当今市场上本就不算便宜，再乘以240万份这一数量级，就更令人难以想象其背后的成本投入。仅仅用单价来计算，这一次星铁赠送纪念画册活动的总投入就高达2.5亿，何况除了画册本身外，星铁还需要承担后续仓储、运输物流等各类成本，其最终成本只会更加恐怖。

可以说，无论是“240万”这一活动规模本身，还是其背后所消耗的巨大成本，星铁这次赠送纪念画册的活动，都称得上是游戏开服以来史无前例的究极大活，在整个行业内都算罕见。当然，虽然数目大得有些夸张，但送出的画册也并非无限多，纪念画册的本意就是回馈一路相伴的星铁老玩家，也是因此，随着画册具体细节公布的，还有纪念画册的详细领取条件。

Among these rules, although there is a certain threshold for the level requirements of the Light Gold Challenge and the Difference Universe, the overall difficulty is not high because the Light Gold Challenge does not need to be all "full stars", and the Fitting Level 25 can be satisfied with only a few hits of the Difference Universe.

Some players have also pointed this out in the discussion

Among them, the tasks that can really be called the "player threshold" are "340 days of login in the past year" and "0 five-star characters and light cones". If you carefully consider these two conditions, it is not difficult to find that "0 days" is more like what most old players can achieve, and it is also the main restriction of this event.

This is the author's own collection rules

According to the survey results in the community, it was found that among the vast majority of eligible players, the option of "being able to complete the login for 10 days before 0/0" is nearly 0 times that of "cumulative 0 gold".

Looking at the intention of this event through such event rules, it is obvious. Conditions such as "340 days of login in a year" are not difficult for many loyal players and long-term players of Star Rail, and the activity rules of "five out of six" provide players with a certain amount of choice, which also shows the essence of this event: rather than saying that the launch of this commemorative album is an "anniversary event", it is better to say that this is a grateful feedback from Star Railway to long-term players.

不过，说是福利回馈，但为此直接拿出200多万份也过于“壕”了，这不禁令人好奇：究竟是谁给了星铁这样的勇气？

当然，星铁举办这次活动必定是有备而来。既然准备了200多万份画册，那也代表星铁明白这些数量的画册也一定“送得完”，就活动推出后的社区反响来看，星铁这份乐观确实不是毫无理由。

When the details of the event were first announced, they even rushed to the hot list of station B for a while

At the same time, this time, the rules of this event are also more inclined to give feedback to core long-term users. From this point of view, it is not difficult to find the hidden facts behind Xingtie's "come prepared" attitude: Xingtie alone has nearly two million long-term loyal users in the core, not to mention how huge Xingtie's own mass player base and potential user base are behind this number.

And more importantly, through this event, Xingtie has once again demonstrated its huge influence among young players.

In the "Liberation Daily" report on this matter, you can see the love shown by young players for Xingtie

If you pay close attention to the dynamics of the Xingtie community, whether it is from the participation in community activities over the years, or from the ridicule of "young people's punctual timer" at the beginning of each preview and PV, it is not difficult to see the huge user base of Xingtie in the young player group.

However, the reasons behind this are not too complicated if you look closely. Since its launch, Star Rail has been widely praised by players for its excellent game quality, and the happy and harmonious community atmosphere has also improved the user stickiness and recognition of the game by Star Rail players.

Especially for young players, the characteristics of Xingtie often "relived" in games and activities also cater to the emotional value needs of young people for entertainment products, and Xingtie's attitude of encouraging the player community to carry out secondary creation also enables young people to use game content to display their own desire for expression, catering to the "desire for fun" of contemporary young players, thus increasing the prestige of the game.

One of the quite typical is the explosion of the NPC "Scott" in Star Rail

最终，这些要素为星铁奠定了其广大且多样的用户基础，并赋予了其能搞出“送240万份纪念画册”这等大活的底气。而从这次活动的舆论反馈来看，星铁也成功地利用实体画册这一形式进一步扩展IP本身的情感价值，延长了内容的生命力与提高用户认同度；而且两百多万份的实体画册也为传统出版业带来了积极影响，可谓一举多得。

From the report of Wen Wei Po, it can be seen that this event has also had a certain positive impact on other industries

However, it is not enough to rely on its user base to receive such an enthusiastic response from players so quickly and finally show such a big public opinion effect, but more importantly, the good reputation that Xingtie has accumulated over the years for its sincere attitude towards the player community. Looking at the various activities held by Star Rail in the past, whether it is the persistent encouragement of players to create secondary creations over the years, or the international exhibition with players' excellent secondary creations, or the giving back to players regardless of the cost of this anniversary, it is not difficult to find the sincerity of Star Rail towards the player community.

This attitude has won a large number of players, and the essence of this event is still a microcosm of the positive interaction between Star Iron and players over the years. There may be other factors contributing to this, but the core logic has remained the same for two years:

"As long as you treat the players sincerely, you will get the sincere recognition of the players."