Recently, a controversy over the consumer rights and interests of Fat Donglai Supermarket has attracted widespread attention on the Internet. The incident originated from a video posted by a Douyin blogger, Duan, who accused the red underwear he bought from Fat Donglai of fading and claimed that he had allergies and contact dermatitis as a result.

As a self-media practitioner with a large number of fans, Duan's remarks quickly fermented on the Internet, triggering heated discussions and discussions among many netizens. This incident not only brought a large number of customer complaints to Fat Donglai, but also had a serious negative impact on its brand image and product trust, and even gradually evolved into a hot topic in society.

In the face of this series of negative evaluations and the pressure of social opinion, Fat Donglai Supermarket quickly took action. Yesterday evening, Fat Donglai officially released a public announcement on the handling of the infringement, announcing that he would file a lawsuit against the blogger Duan on the grounds of infringement of the right to reputation.

胖东来在公示中详细阐述了起诉缘由，指出段某的言论不仅缺乏事实依据，而且其作为具有一定影响力的自媒体人，其不实言论引发了广泛关注和讨论，给胖东来带来了严重的经济损失和品牌损害。因此，胖东来决定通过法律途径来维护自身权益，并追求不低于100万元的赔偿金额。

At present, the lawsuit has been officially filed, and Fat Donglai has paid the relevant litigation fees and is waiting for the court's hearing arrangement. This lawsuit is not only a rights protection action against the Fat Donglai brand, but also a powerful response to false information and false statements on the Internet.