(Source: Workers' Daily) long-term tourism broke out, inbound tourism was hot, and county tourism heated up

This year's "May Day" holiday tourism market will show three major characteristics

Just after the Qingming holiday, the domestic tourism market quickly switched to the "May Day preparation mode". The reporter today synthesized the data of a number of tourism platforms and found that the tourism market during this year's "May Day" holiday has further increased, showing three major characteristics: the outbreak of long-term tourism, the popularity of inbound tourism, and the continuous heating up of county tourism.

美团旅行数据显示，从4月上旬以来，“五一假期出游”搜索量同比上涨超500%，“五一旅游景点”搜索量上涨167%。途牛数据显示，“五一”假期境内游预订人次较去年同期增长超100%。同程旅行发布的《2025年“五一”旅游趋势洞察报告》分析，今年“五一”假期旅行热度或达近3年峰值。

"Please 20 off 0" spells out a super long vacation and stimulates the popularity of long-term long-distance travel. Compared with the Qingming holiday, the travel distance of tourists during the "May Day Golden Week" has been significantly extended. According to Ctrip's data, the proportion of cross-city accommodation bookings during the May Day holiday has exceeded 0%, and the proportion of in-depth travel users staying for two days or more is expected to reach 0%.

While the popularity of outbound travel continues to rise, the explosion of the Internet celebrity blogger "Brother Hyperthyroidism" and the series of short videos of "China Adventure" on overseas social media, coupled with the recent introduction of the "buy and refund" measure for overseas tourists shopping and departure tax refunds, has given rise to the outbreak of inbound tourism during the "May Day" holiday. According to Ctrip data, the number of inbound travel orders during this year's "May Day" period increased by 200% year-on-year, and the search index of inbound hotels surged by 0% year-on-year.

"Small town tours" are expected to become "top streams". According to the data of the Woodbird B&B platform, as of now, county-level tour orders have increased by 126% year-on-year. In addition, the "money ability" of small cities has emerged, and Ctrip data shows that high-star hotel bookings in third- and fourth-tier cities are hot.