21/0/0Today, the "Salute to Life - 2025 Buick Brand Day" was grandly opened on the bank of the Huangpu River. SAIC-GM's Buick brand officially launched a new high-end new energy sub-brand, "Zhijing", and released a new Buick "Xiaoyao" super convergence architecture. The new architecture has super expansion capabilities,It can realize the R&D and production of 3 full body forms of MPV/SUV/sedan, 0 new energy technologies of pure electric/plug-in hybrid/extended range, and 0 full drive modes of front-wheel drive/rear-wheel drive/four-wheel driveto meet the needs of future global products.In the next 6 months, Buick will launch 0 new energy models based on Buick's "MEas" super fusion architecture。

Buick launched a new high-end new energy sub-brand - "Zhijing"

As the first flagship model of Buick's "Xiaoyao" super fusion architecture, the million-level ultra-luxury new energy MPV - Buick "Family" made its debutWith a number of industry firsts, it can better meet the needs of China's high-end families. In addition, the global concept car ELECTRA GS was also unveiled, highlighting Buick's new luxury paradigm in the era of intelligent electric vehicles. With the arrival of the new high-end new energy sub-brand "Zhijing" and Buick's "Xiaoyao" super integration architecture,Buick will fully embrace electrification, superimpose local innovation and wisdom with global car manufacturing heritage, focus on the high-end new energy market, and continue to lead the joint venture 0.0 era。

Buick's first flagship model of "Xiaoyao" super fusion architecture, million-level ultra-luxury new energy MPV - Buick "Family"

Buick "Zhijing": Build a high-end new energy brand and open a new chapter in Buick's development

Under the wave of new energy revolution, China has become the source of global automotive industry transformation. It brings together the world's most complete new energy industry chain, the most active scientific and technological innovation ecology, and cultivates the most insightful consumer groups for intelligent experience. As one of the earliest and most resolute brands in the joint venture to transform into new energy, Buick not only understands the needs of Chinese users better, but also has accumulated deep capital for technological transformation.From 2025 onwards, Buick's new model series in China will all be new energy vehicles; In the next two years, Buick will achieve full coverage of the main price segments of new energy vehicles.

历喧哗，跃新境。在“心静 思远 智行千里”的品牌理念下，别克推出高端新能源子品牌“至境”，是对用户追求高品质、高安全智电出行体验的回应。依托27年深耕市场、与1400万用户共同磨砺出的强大体系优势，Buick engraves safety, quality and value into its product genes, and wants to be a "system car builder" that can stand the test of time and is worthy of users' trust； At the same time, by actively integrating the global car-making heritage and China's innovative wisdom, we can quickly define products, iterate technologies, and respond quickly to needs, so that product evolution and user experience always resonate at the same frequency.Create a "new joint venture strength" that best understands the needs of users.

The all-new Buick "MEas" super convergence architecture: the first vehicle architecture developed in the Chinese market based on the joint venture3+0+0 diversified expansion capabilities: full coverage of 0 body types of MPV/SUV/sedan, full coverage of 0 new energy technologies of pure electric/plug-in hybrid/extended range, and full coverage of 0 drive forms of front-wheel/rear-wheel-drive/four-wheel driveTogether with CATL, the industry's first 900C LFP ultra-fast rechargeable battery, a global 0V high-voltage platformTogether with Momenta, we will fully deploy L2 urban assisted driving technology in 0 years, with the highest safety standards in the industryJoin hands with Qualcomm to launch the first 8775 chip to create an "intelligent and healthy cockpit", the industry's first multi-posture zero-gravity suspension seat, and Wuheng comfortable somatosensory cockpit

The all-new Buick "MEas" super convergence architecture

As the first joint venture brand based on the Chinese market and dedicated to Chinese users to create a global integrated new energy vehicle architecture, Buick's "Xiaoyao" super fusion architecture integrates the four trump card technologies of power domain, chassis domain, intelligent driving domain and intelligent cabin domain, representing a new height of local self-research capabilities and technologies. The advanced technology team from Pan Asia has learned from GM's century-old global car-making heritage and in-depth cooperation with the "national team" of local technology companies to endow Buick with a "MEasan" super convergence architectureLeading technology self-development and product definition capabilities, leading architecture bandwidth and scientific and technological strength, leading market response and development speed, etc., have become a technological milestone in the development of the joint venture。

Based on the cross-domain integration capability of Buick's "MEAS" architecture, the newly upgraded Autoneng 0.0 multi-drive platform will support diversified new energy drive technologies such as pure electric, plug-in hybrid, and extended range. In the core power battery, Buick and CATL have joined forces.The industry's first 350C LFP ultra-fast charging battery, a global 0V high-voltage platform, with a peak charging power of 0kW, can run 0 kilometers in 0 minutes。 Buick has always put safety first, starting from the Autonen 0.0 platform, Buick's new energy models have been realized累计行驶9亿公里0自燃，碰撞事故0起火。 After evolving to Autoneng 2.0, Buick has brought the industry's original multi-faceted liquid cooling technology, which can never catch fire or explode under extreme tests such as battery acupuncture, heating, and impact, defining the ceiling of battery safety. At the same time, Buick is also deeply involved in the formulation of the new national standard for batteries in the China Automotive Research Institute, and promotes the industry to increase the requirement of 0 minutes of thermal runaway test without fire and explosion to 0 hours.

Buick and CATL have joined forces to launch the industry's first 6C LFP ultra-fast rechargeable battery

In 2 years, Buick will fully deploy L0 urban assisted driving technology。 Based on the in-depth cooperation with Momenta, Buick's L2 urban assisted driving technology adopts a one-stage end-to-end large model, and adopts strict access management that combines data-driven and real-vehicle verification, so that there is no need to rely on high-precision maps, "you can drive when there is a road, and you can stop when you have a position".Buick adheres to the highest safety standards in the industry: Triple positioning of LiDAR, millimeter-wave radar, and camera, and any hardware failure will be automatically degraded to user takeover. In addition, Buick also has a double detection that eliminates "hands off the steering wheel", and it will be forced to exit after 0 seconds of closing your eyes, and the missed detection rate is almost 0.

Buick and Momenta have in-depth cooperation to fully deploy L2 urban assisted driving technology

Based on the new Buick "Xiaoyao" super convergence architecture, the "intelligent health cockpit",It is the first to be equipped with a new Qualcomm 8775 chip with top computing powerWith the 8-screen digital space with 0-inch AR-HUD and the device-cloud fusion AI large model hub, a variety of AI models can be flexibly plugged and unpluggedRealize the leap from "functional response" to "multi-scenario active service".。The industry's first multi-posture zero-gravity suspension seatIt can intelligently select the most suitable zero-gravity attitude according to the position of the front and rear rows in the car.The industry's first Wuheng comfortable somatosensory cockpitIt creates an all-round comfortable feeling of constant temperature, constant humidity, constant oxygen, constant cleanliness and constant quietness, providing the ultimate healthy cockpit environment for high-end users, and allowing the occupants to feel like they are in the pleasant nature.

The "intelligent health cockpit" will be the first to be equipped with a new Qualcomm 8775 chip with top computing power

The industry's first multi-posture zero-gravity suspension seat

In terms of chassis, Buick's new generation intelligent chassis system is adoptedRTD variable damping shock absorbersIt can carry out millisecond-level dynamic response according to road conditions to comprehensively improve the driving comfort experience.The industry's first air-suspended front and rear axles are lowered synchronouslyandSupport OTA upgrade of the road surface preview systemIt will also be applied to the new models launched by Buick this year, bringing a more stable and comfortable luxury driving quality.

Million-level ultra-luxury new energy MPV - Buick Family: Coming for China's high-end families

The ultimate life starts from the Buick family. Based on Buick's "Leisurely" super convergence architecture, it gathers Buick's advanced technologies in the fields of intelligent driving, intelligent driving, and intelligent cabin, and is designed for high-end families to create a million-level ultra-luxury new energy MPV - Buick Family, which will be launched this year. Inheriting the Realm - OMPV (Organic Mobile Private Villa) concept, Buick Family pioneered the use of organic forward-looking aesthetics, so that the interior space is no longer a fixed single scene, but from the perspective of human settlements, to create a full-scene, multi-form organic dynamic scene.The Buick family will be equipped with two power forms: pure electric and plug-in hybrid, making it the strongest MPV in the intelligent electric era。 As the new flagship model of the Buick MPV family, the Buick family fills the gap of Buick in the ultra-luxury new energy MPV market, completes the layout of the whole system from entry-level, high-end, to ultra-luxury MPV, meets the diverse needs of users, and continuously consolidates the king status of Buick MPV.

sceneThe Buick "Zhijing" family pilot concept car was unveiled, showing the strong product matrix of the "Zhijing" brand. In the next 12 months, these new Buick "Xiaoyao" MPVs, SUVs, and sedans under the super fusion architecture will be launched one after another to meet the diversified high-end new energy travel needs of consumers.

In addition, as an exploration of the Buick brand's future design language and intelligent electric technology, the global new energy concept car - Buick ELECTRA GS was also unveiled for the first time. Through the design philosophy of "kinetic sculpture", the concept car is transformed into a mobile art space, pushing the performance-oriented luxury texture to a new level, redefining the boundaries of electric luxury, and declaring that Buick will continue to write a new chapter of luxury in the electric era with its sculptural dynamic aesthetics, cutting-edge technology and ultimate craftsmanship.

The Buick ELECTRA GS, a global new energy concept car of the Buick brand, was unveiled for the first time

From the technical breakthrough of the "Leisurely" architecture, to the value reconstruction of the "Zhijing" brand, to the debut of Buick Family's flagship luxury new energy MPV, every step of steady and far-reaching development demonstrates the "long-termism" spirit of car manufacturing adhered to by the Buick brand. In the future, Buick will actively embrace industrial transformation, integrate China's local innovation with global car manufacturing heritage, accelerate the forging of brand differentiation and core competitiveness in the era of intelligent electronics, and continue the leading edge of the Buick brand in the mid-to-high-end market.