为积极响应国家提振消费号召,快手电商全力帮扶外贸企业开拓国内市场,正式成立“外贸优品”专项帮扶小组,推出五大扶持举措,依托平台7亿用户生态及成熟直播电商能力,助力外贸企业快速打通国内销路,让优质外贸商品直达消费者。我们将持续开放资源,做外贸企业转内销的坚实桥梁。
1. Open a green channel for high-quality foreign trade enterprises
快手电商将为优质外贸企业开通绿色入驻通道,匹配专属运营精准对接,帮助企业以最快速度完成开店流程。同时,快手电商将向外贸新商家提供专属成长激励政策及权益扶持,商家完成基础成长任务,累计最高可获得近2万次曝光的免费流量券。在日常经营活动中,平台也将积极提供商家支持服务,尤其针对新商配备专门运营支持,进一步降低外贸新商经营成本,提升经营效率。
2. Tilt exclusive traffic and subsidies to "foreign trade excellent products".
At the same time, Kuaishou Mall will also provide support to foreign trade merchants through policies such as a single product reduction mechanism, an explosive product plan and a high-quality goods flow guarantee, and help more foreign trade merchants expand global sales channels.
3. Launched a series of special live broadcasts of theme activities
Kuaishou Store and Kuaishou E-commerce Talent will launch a series of special live broadcasts of themed activities to increase the sales and volume of foreign trade goods. Kuaishou e-commerce will also enhance the popularity of "foreign trade products" in the station through activities such as hot topic creation, short video grass planting, and live broadcast traceability of talents, so that more users can place orders to experience the ingenuity and craftsmanship of foreign trade products.
4. Initiate targeted investment promotion of foreign trade merchants
Kuaishou e-commerce durable consumer goods industry, women's clothing parent-child industry, men's wear sports industry, beauty cross-border industry, etc., will launch a targeted investment promotion conference for foreign trade merchants, covering core foreign trade industry belts such as Guangzhou and Foshan, assisting merchants to connect with high-quality talents, and launching online self-broadcasting, organizing talents to bring goods for high-quality foreign trade merchants, and giving priority to solving the sales problems of foreign trade enterprises.
5. Promote exclusive traffic incentives and set up "Domestic Product Day"
Kuaishou e-commerce will set up a "domestic product category day" for foreign trade merchants during the key promotion period such as 618, and the platform will provide users with subsidy rights and interests such as red envelopes and domestic product coupons in the live broadcast room, encourage more e-commerce experts and foreign trade merchants to participate in the live broadcast of the big promotion, seize the traffic of the big promotion window, and transform and upgrade from "foreign trade excellent products" to "domestic explosive products".
[Source: China.com]