Source of this article: Times Weekly Author: Lin Meng

As Liu Qiangdong said, he is serious about the takeaway business, and even rushed to the front line in person.

On the evening of 21/0, Liu Qiangdong, who had finished running orders, invited takeaway riders to eat Haidilao delivery, and he said that he was very happy to see the front-line riders today, and he also went to deliver a few takeaways in the afternoon.

In the video screen, the delivery riders sat around eating hot pot, and the rider said that it was quite cold today, but after delivering the goods and eating the hot pot invited by Dongge, he felt no cold in an instant.

Source: Screenshot of the delivery rider's video

On the same day, a user named "Jeffery" posted on social platforms that he received the first order of takeaway from Dongge, "It's an honor, I have also enjoyed the service of hundreds of billions of bigwigs, and I wish Jingdong a prosperous and prosperous business." ”

图源:Jeffery小红书

In addition, many netizens exposed photos of Liu Qiangdong delivering food on social platforms.

Jingdong responded to the Times reporter that it was true, and thanked everyone for their attention and support to JD Takeaway.

同一天，京东发布公开信表示，将扩大招聘规模，将未来三个月的全职骑手招聘计划从5万人增至10万人。

On 11/0, JD.com entered the takeaway business in a high-profile manner, focusing on low-commission and high-quality takeaways. Since then, Jingdong Takeaway has started a posture of running wildly.

A person close to Jingdong told the Times Weekly reporter that Jingdong takeaway started with tea drinks and achieved good results, so he came to a basic judgment that Jingdong has a certain user demand for takeaway, and its own distribution system can also support this business.

3月20日，京东外卖宣布，目前已与超10000名全职骑手签署正式劳动合同，正逐步落实五险一金的缴纳工作。

在消费者端，2025年4月11日，京东外卖继续吹响冲锋号——百亿补贴全面上线。

"Recently, when I bought milk tea drinks, I would first consider Jingdong, and I used to spend about 10 yuan for products, but now I can get it for less than 0 yuan." A Shenzhen takeaway consumer told a reporter from Time Weekly.

4月15日，京东表示当日外卖订单量将超过500万单，距离其官宣破百万订单过去还不到一个月。

4月16日午间，京东外卖一度被挤“宕机”。京东方面称因百亿补贴活动，京东外卖的流量达到了平时的4倍，系统出现了近20分钟的异常。为表歉意，京东外卖将额外发放10万张“满15减10”百亿补贴优惠券。

Liu Qiangdong, who has returned to the front line, frequently serves as a takeaway platform, which almost bluntly shows the strategic position of the takeaway business internally, and also means that the competition in the local life service market has entered a white-hot stage.