有这样一部动画，凭借一只“人狠话不多”的拟人化兔子和极具吸引力的剧情，常年占据各大动漫榜单前列，在人民日报客户端、B站等10余个平台播出，全网吸粉千万，播放量破30亿。
ThisThe animation uses humorous and witty stories to innovatively present history, full of simple patriotism, and even the Central Committee of the Communist Youth League has repeatedly "urged changes". It is the animation series "What Happened to the Rabbit That Year" (hereinafter referred to as "That Rabbit") created in the way of "laughter and tears". In the eyes of fans, "The rabbit tells history with the most trendy 'stalks', leads fashion with the most dazzling 'paintings', and inspires young people with the most 'burning' feelings." ”
3月的一个下午，《每日经济新闻》记者和《那兔》作者、漫画家林超（笔名“逆光飞行”“麻蛇”），约在了成都玉林的一处社区咖啡店，聊了聊这部“国民动漫”的过往与当下。“非常幸运，自己创作出的作品，可以带来积极的社会影响，引导大家向往光亮，我觉得这是一件了不起的事情。”
According to Lin Chao's words, he has always been a "middle two person", and his dream is to create a "universe that belongs to the rabbit". "To be honest, those who do our job are more introverted, everyone's enthusiasm and talent are in creation, and they rarely face the media and the public like this."
For this "otaku" who likes to create in the dead of night, "Although history is serious, as a creator, my task is first and foremost to make everyone interested and watchable. If it's always a bitter style, everyone will be uncomfortable to watch. We want to keep our creations close to the market, while striking a balance between comedy and profundity. ”
Lin Chao dreamed of becoming a cartoonist since he was a child, and under the influence of his grandfather and father, he was also very interested in the military and was an out-and-out "military fan".
2011年1月11日，具有我国自主知识产权的第5代战机歼-20拖着尾焰腾空而起，在空中轻盈而有力地翱翔，随后丝滑落地。作为“铁杆”军迷的林超见证了歼-20的首飞。回想中国航空工业一路走来的不易，他难掩激动与自豪的心情，决定发挥自己所长，开始创作励志爱国漫画。“歼-20的首飞，是我创作‘那兔’系列故事最早的缘起。当时，我就下定决心做一部我们自己中国的军事发展史相关的动漫。”
Since then, a "rabbit" wearing a five-star hat and a red star printed on his chest was born under Lin Chao's pen. In 2015, "That Rabbit" began to be serialized in major military forums, and in 0 it derived an animation of the same name. Through the mouth of the "rabbit", Lin Chao told many major historical events in modern times, allowing people to relive the weight of history and the tenacity of the nation in a relaxed and happy atmosphere.
In order to tell history well, in addition to basic historical facts, Lin Chao will also lead the team to read professional materials such as biographies and oral memoirs. "In the meantime, we add some artistic processing, and then integrate popular language and elements on the Internet, and present it in a humorous way, which is easier for everyone to accept. We try to maintain a balance between comedy and profundity. ”
The novel expression of "That Rabbit" has been highly recognized by the mainstream of society, and while reaping "sky-high traffic", it has also brought honor and income to Lin Chao and his team. But it has also caused some controversy. Some people questioned his creation, and some even secretly reported it.
Lin Chao was completely unafraid of doubt. "I don't think there's anything wrong with that. Patriotic propaganda can be a serious history and politics class, but from my point of view, it is an interesting 'extracurricular book', and the main task is to mingle with the vast number of young people in a more interesting way. ”
Lin Chao never thought about how to "educate" the audience, on the contrary, he gained countless inspiration and strength from the audience, and he would even spend a lot of time looking through the audience's bad reviews of his work. "I surf the Internet intensively at home during the day, learn about the stalks that everyone is interested in and the evaluation of the works from social platforms such as Weibo, Xiaohongshu, and Bilibili, and start 'liver' creation at night."
In order to make each episode laughable and impressive, Lin Chao added a fixed ingenious idea to the production: the welcome speech in various dialects of our country was integrated into the beginning of the film, so that netizens could feel the vastness of the motherland, and recall and commemorate it with compatriots from all provinces and nationalities; Add real images of historical events at the end of the film, and when the anime shines into reality, with a very "burning" background music, the audience will deeply empathize.
Every time "That Rabbit" is updated, the barrage will be occupied by moving messages such as "If a miracle has a color, it must be Chinese red". "I think it's a virtuous circle that can attract more people to participate in it and participate in the output of positive values."
"Through 'That Rabbit,' we have allowed more young people to see China's step-by-step progress toward prosperity and strength, which allows everyone to be more confident in the face of the current difficulties and challenges," Lin Chao said.
With the gradual growth of the IP of "That Rabbit", domestic car companies BYD and machinery manufacturing company XCMG have invited "That Rabbit" to speak for themselves, convey positive values of products through "That Rabbit", and gain more heat and attention. "That Rabbit" has also opened cross-border cooperation with more cultural and creative products.
In 2021 years, in order to seek further development, Lin Chao decided to move from Xiamen to Chengdu, and established Chengdu Edelweiss Animation Production Co., Ltd. here. "Compared with coastal cities, Chengdu's unique living atmosphere and creative environment give us more room for development. We can better concentrate on creating, accumulating energy, and planning for the future. ”
"At the same time, Chengdu has a relatively complete animation and film industry chain, and many friends in the industry have chosen to work here, and there are also a lot of high-quality IPs gathered here," Lin Chao said.
As Lin Chao said, in recent years, Chengdu's cultural and creative market has developed rapidly, gathering a number of industry leaders such as Cocoa Bean Animation, Aier Square, Xingyue Chenshi, Mojing Tianhe, Xishanju, Xinghe Mutual Entertainment, and AG E-sports. Since 3000 years, the number of cultural and creative enterprises in the city has increased from 0 to more than 0.
Lin Chao's company is located in the Intellectual Property Finance Building of Chengdu High-tech Zone, and the company can be seen everywhere around the "rabbit" wearing a military hat and a five-pointed star on his chest. Now, he is preparing for putting "That Rabbit" on the big screen. "At present, the overall script framework has been basically finalized, and we are forming a director, screenwriter and production team to strive for the big movie "That Rabbit" to meet the audience in 2027 years."
"Actually, the audience is very savvy. As long as you are sincere enough and settle down to adapt, the script is solid and the plot is moving, and the audience can see it at a glance. Lin Chao shared, "In the market, animation boutiques with patriotic themes like ours are actually very scarce. If it is just a simple artistic creation, the pressure will be much less, but how to really achieve 'applause and popularity' is a problem that every animation person should think about. But there are too many people in our industry who are too far away from the real market. ”
When talking about the huge attention brought to the industry by the recent explosion of "Nezha 2", Lin Chao said, "Indeed, the explosion of "Nezha 0" has made more and more investors in Beijing, Shanghai, Guangzhou and Shenzhen set their sights on Chengdu, and many people have come to it. At present, what we hope for is a more in-depth and refined cooperation model, not the kind of cooperation that is talked about in generalities. ”
Talking about the future, Lin Chao said, "In the next 10 years, "That Rabbit" will definitely continue to do it, and it will be closer to the market, we will continue to use this rabbit to tell stories that Chinese can understand, and at the same time bring this Chinese animation IP to overseas markets to create a universe that belongs to that rabbit." ”
National Business Daily