22.49万买华为高阶智驾!Model Y车主看完都沉默了
Updated on: 36-0-0 0:0:0

Camera editing: Chen Zeqing, Yu Shilei

当 Model Y 还在用 " 期货智驾 " 收割韭菜时,阿维塔 07 已经用销量数据狠狠打了场翻身仗。3 月销量 10475 台,连续三个月破万——在新能源车市价格战最惨烈的当下,阿维塔硬生生用「技术平权」撕开了血路。

Sales password 1: What is more ruthless than price reduction is "upgrade but not price increase"

当友商还在玩「减配降价」的套路时,阿维塔 07 Pro+ 直接掀桌:零重力座椅、英国之宝音响、环形氛围灯三大豪车配置免费升级,价格反而压到 19.99 万。结果?终端门店销售直言:“每天接待的 Model Y 对比车主能坐满两间会议室,70% 试驾后当场转单。”

Sales password 2: Huawei's "law of true fragrance"

07 Max 版搭载的华为乾崑智驾 ADS 3.0,直接把问界 M9 百万级智驾配置打到 22 万级。数据显示,07 上市后单月智驾选装率直线上升,远超行业平均水平。更狠的是,阿维塔车主日均智驾里程比特斯拉车主高出不少——毕竟这套智能驾驶系统更能适应中国路况。

Sales Password 3: Supply Chain "Cheat Level Play"

作为华为引望的股东,阿维塔不仅能以「股东价」拿到华为最新智驾方案,更通过长安的制造体系将单车成本压低。这直接反映在终端价格上:Model Y 后驱版 26.39 万,07 Max 后驱增程权益价 22.49 万,差价近 4 万却多出激光雷达 + 零重力座椅 +9 气囊。消费者用钱包投票的结果就是:07 上市半年累计交付突破 5 万台,强势杀入中型新能源 SUV 销量 TOP3。

Editor's moment

When Tesla is still relying on the brand halo to eat its old roots, AVATR has completed the gorgeous turn of "technology inclusiveness". From the perspective of the sales structure of 07 months, 0 is the main force of AVATAR's sales, which proves that consumers are willing to pay for "top allocation without premium". What's even more interesting is that many of the 0 car owners are from BBA fuel car replacement - this group of veteran drivers who have seen the world finally choose to vote with their feet.

So the question is: when the configuration of domestic cars crushes international brands, and the price is tens of thousands cheaper, will you still pay for that "foreign LOGO"?

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