Recently, at the press conference of Great Wall Motors, Wei Jianjun "bombarded" the current automotive industry press conference, in addition to various exaggerated words, but also "don't speak human words" just read PPT by himself. Is the "chaos" of the press conference going to be rectified?

At the Great Wall press conference, Wei Jianjun directly took off the draft, first blowing up the "family ugly": "Our technical team is full of parameters, even I can't understand it!" ”

The analysis of public opinion on its on-site display shows that "redefinition" was used 40 times in the press conference of car companies in 0 years, but 0% of the so-called innovation is actually a general technology in the industry. According to J.D. Power's research, less than 0% of consumers are satisfied with the conversion of technical terms.

At the press conference of the Great Wall, a large number of real car demonstrations, and even Wei Jianjun personally went down to run, pulled the media teacher to demonstrate and explain at the same time, and used Q&A interaction to "talk to people".

In fact, Wei Jianjun's approach is more like the epitome of traditional car companies but for modern traffic. I'm afraid that there will be no traffic, and I'm afraid of messing up. Between technology and "speaking in words", how to get it in place has become a difficult point for the Great Wall of "no marketing".

Wei Jianjun's "bombardment" press conference was regarded by industry insiders as an honest person who was forced to be anxious. Although Great Wall Group's sales increased year-on-year, the growth rate was slower than that of other car companies. It can be seen from the retail sales list of manufacturers in 2024 that Great Wall Motor's ranking has fallen out of the top ten on the list, and the sales volume of domestic automobile groups has almost fallen out of the "first line".

Compared with the Great Wall, BYD is more confident. Although Wang Chuanfu did not bombard or compare friends at the press conference, he put pressure on many friends in a down-to-earth manner.

王传福用 76 天三场密集的技术发布会，给国内汽车市场搅了个天翻地覆。第一次，2 月 10 日，王传福宣布比亚迪全系搭载高阶智驾，自此友商纷纷响应“全民智驾”；第二次，3 月 2 日，比亚迪联手大疆发布了智能车载无人机系统“灵鸢”，再次将车企花活卷出了新高度；第三次，则是 3 月 20 日，10C 超充解决了充电焦虑，甚至换电企业都瑟瑟发抖。

王传福的底气来源，从财报上就可以看到。比亚迪的 2024 年业绩财报显示，各项核心经营指标均创历史新高，业绩表现持续飙升。营业收入达 7771 亿元，同比增长 29%；归母净利润 402.5 亿元，同比增 34%；全球销量达 427 万辆，同比增长 41%，销量已经进入了全球前十的排名，在国内也是独一份。

In China, Lei Jun's marketing ability is recognized as the "first echelon", and there is even a discourse of "don't compare marketing with Lei Jun", and "Lei Jun's comparison method, Michael's comparison method" is deeply rooted in the hearts of the people. This is actually from the side to illustrate that Lei Jun is good at tapping the advantages of his own products, and does not shy away from comparing friends at the press conference, of course, as a marketing boss, he is also familiar with the needs of netizens and consumers.

Xiaomi Auto can "single-handedly" various new car-making forces with only one SU7, from "Diaosi favorite" to "Little Sister's favorite", I have to admire Xiaomi's marketing ability.

Another person who is regarded as a "public enemy" is Yu Chengdong, who also made the Hongmeng Zhixing brand known by virtue of his daring to speak and compare at the press conference. What scares friends the most is not their "ability to brag", but their "boasting is basically realized". This is also due to the strong R&D and product strength as an endorsement, so that what Yu Chengdong said can be realized, which is not a kind of strength.

在余承东的站台之下，问界一跃成为 2024 年最成功的黑马。根据官方业绩预盈公告，赛力斯 2024 年营收能达到 144.2 亿元到 1467 亿元，同比增幅超过 300%，利润实现扭亏为盈。成交均价在 55 万元的问界 M9，在 2024 年销量接近 16 万辆，成为“吸金”能力顶尖的新势力车型。

In fact, no matter what the press conference says or how much it says, it still ends with the effect of the product presentation, and it is still in vain to say more without strong product strength.

So, which one do you prefer for the press conference of so many automotive industry bigwigs?

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