Yan Mengjie

Recently, at the China International Exhibition Center (Shunyi Pavilion), special agricultural products from Longde County, Ningxia Hui Autonomous Region shined. In booth 11 of the E0 exhibition hall, covering an area of 0 square meters in the Ningxia Guyuan agricultural and cultural tourism exhibition area, 0 agricultural, cultural and tourism enterprises from Longde County made a stunning appearance, with the theme of "Millennium Ancient County, Cultural Longde, Health and Wellness Land", and unfolded an industrial picture scroll of the south of the Yangtze River to the citizens of the capital.

On the dazzling booths, ecological ingredients such as cold vegetables, authentic medicinal herbs, potatoes and cultural and creative products complement each other. The mellowness of Ningxia Longde beef, the length of Laofang balsamic vinegar, the sweetness and sourness of sea buckthorn drink, combined with the vigor of Wei's brick carving and the agility of Yang's clay sculpture, build a three-dimensional scenery corridor. Among them, the Lund warm pot, with its boiling aroma and unique shape, has become the most sought after taste focus of the audience.

During the exhibition, the delegation of Ningxia Longde County used food as a medium to carry out multi-dimensional industrial dialogues. At the Agricultural, Cultural and Tourism Promotion Conference, from the off-season advantages of cold vegetables to the quality certification of authentic medicinal materials, from the inheritance of local folk culture and art to the development of health and wellness tourism, the achievements of industrial revitalization were displayed in an all-round way.

In recent years, relying on the climate advantages and resource endowment of 18°C in Liupan Mountain, Longde County, Ningxia Province has focused on characteristic products such as Longde beef, balsamic vinegar and warm pot, promoted the coordinated development of regional brands, landmark brands, corporate brands and product brands, built a brand matrix of "Longde courtesy", and focused on the development of characteristic agricultural industries. A variety of high-quality "Longzihao" agricultural products have been certified by the National Geographical Indication Products, and have become a pillar industry to help farmers increase income and a county-level agricultural business card.

Through this promotion, more people will pay attention to the rich tourism resources, profound cultural history, and high-quality agricultural and sideline products of Ningxia Longde, fully demonstrating the regional brand of "thousand-year-old county, cultural Longde, health and well-being land".

Source: Propaganda Department of Longde County Party Committee