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Martin Scorsese: "Give me my movies back, I'm going to sell them to Apple TV+, that's what I should have done in the first place!"
26/0, by a well-known Hollywood comedianSeth RoganAn American drama directed and acted by himself"Studio Storm", which was well received after the launch of the streaming platform Apple TV+.
The show tells the story of a historic Hollywood film studio struggling in a world where art and business are increasingly difficult to coexist.
Not only thatMartin Scorsese, Charlize Theron, Paul Dano, Anthony Mackay, Ron Howardand many other celebrities in the film industry starred in their true colors, and also openly opened up various shortcomings of Hollywood's business model.
The scale of creation is so large that the industry is shaken.
As of now, "Studio Storm" has been inRotten TomatoesHarvest on film review sites95% freshness, Metacritic website typed80 pointshigh scores.
Time magazine praised the show as:"The best series of 2025 years to date and one of Hollywood's sharpest self-portraits in years"。
△ From a Time magazine report
The Times said,"Every twist of the plot is reminiscent of the Golden Age of Hollywood, carefully walking a tightrope between silliness, irony and sentimentality. The sun may be setting on Old Hollywood, and the best new comedy of the year is rising. ”
△ From the Times report
In the play, director Martin Scorsese roared angrily after being "kidnapped the copyright" by Hollywood executives, threatening that selling the new film to Apple TV+ was the most correct decision, which sparked heated discussions in the industry.
After all, this famous scene full of dramatic tension not only restores his real choice to hand over "Flower Moon Killer" to Apple TV+ in 2023 years;
It is also equivalent to giving Apple TV+ a loud advertisement, indicating that Apple TV+ has becomeThe "New Noah's Ark" of Author-Directed Directors Escaping the Shackles of the Traditional Production System。
In recent years, Apple TV+ has produced high-quality literary and artistic masterpieces, which further proves this phenomenon.
In the field of cinema, there is the first Oscar-winning film streaming title"Listening Girl", and Martin Scorsese"Flower Moon Killer"10 Oscar nominations;
As a result, Apple TV+ has attracted top directors such as Martin Scorsese and Steven Spielberg, as well as superstars such as Leonardo DiCaprio, Jennifer Lawrence, and Tom Hanks.
It can be said that the hit of "Studio Storm" this year has nakedly put the differences and conflicts between streaming platforms such as Apple TV+ and traditional Hollywood studios in front of them, and has become an excellent slice to observe the Hollywood-style dilemma and Apple TV+'s breakthrough.
At the same time, unlike the confusion of Hollywood's self-scrutiny, this Hollywood story presented with Apple TV+ provides another fresh perspective.
The most attractive thing about "Studio Storm" is that it presents the stubborn problems exposed by the Hollywood film ecology from the perspective of Apple TV+.
In the past, famous Hollywood producers such as James Cameron, Christopher Nolan, Quentin Tarantino, and even Martin Scorsese have criticized the rise of streaming platforms such as Apple TV+ and Netflix, arguing that their existence will weaken the artistic value of films.
Now, Apple TV+ is the opposite, sharply complaining about the shortcomings of traditional Hollywood production, such as capital bundling creation, loss of originality, homogenization of content, and over-reliance on classic IP.
This reversal is interesting in itself.
In the play, Hollywood executives, led by Matt, frequently fall into the dilemma between business and art, but they have never been able to give a solution. On the one hand, in order to get a promotion and a salary increase, he tends to be attached to the boss who doesn't understand movies, and on the other hand, he is trapped in the trap of self-righteous feelings and can't extricate himself.
After watching the first three episodes, it is more like Apple TV+Through Matt's workplace dilemma, the concept conflict between the old and new factions within Hollywood is raised：
His confusion, vanity, and persistence reflect the voices of different positions within Hollywood; As a coordinator, Matt has failed to effectively reconcile the contradictions of all parties most of the time, but has become a catalyst for the crisis, which essentially reflects the systemic dilemma of Hollywood.
In the first episode, Matt behaved like an old fritter in the workplace, but in the process of business operation, he couldn't handle the balance between capital and creation, and he didn't have a keen sense of public relations.
Always swaying back and forth in project planning, a commercial film sponsored by a keen drink made it difficult for him.
The boss suggested that Kuai could copy the successful route of "Barbie" in 2023 years, follow the classic IP, or make it into a "superhero" similar to Marvel, forming a "Kuai Xia Universe", and it is best to join the popular shuffle dance in TikTok.
马特却走起了文艺片路线，用两亿美金请来马丁·斯科塞斯掌镜，而后者则要把历史上震惊全球的“琼斯敦邪教事件”改编成电影。
*备注：琼斯敦邪教事件是1978年11月18日，在美国发生的一起震惊世界的惨案。在这一事件中，邪教组织头目胁迫教徒喝下氰化物，导致913人中毒身亡，其中包括276名儿童，相传，当时兑了氰化物的饮料就是“酷爱”，这几乎是其品牌历史中最大的黑料。
In the end, defeated by the boss's conception, Matt offended the old Scorsese, leaving a lot of chicken feathers.
In the second episode, Matt participated in the filming of the crew as a workplace bastard.
The director rushed to shoot in order to catch up with the skylight, but he insisted on adding the action of the character smoking in the shot. The crew protested, but was forced to compromise in order to win over funds.
In addition, he made a loud noise on the scene, suddenly urinated urgently during the filming period, and even fell directly on the set, and the farcical episode also made the filming team suspend work because of him, and almost caused an accident.
In the third episode, Matt and Ron Howard's physical altercation over "editing rights" pushed the dramatic tension to the edge of absurdity.
The great director, who won the Oscar for Best Director and other honors for "A Beautiful Mind", showed an unprecedented loss of control in front of the camera, conveying an extreme reflection of the anxiety of contemporary Hollywood's old-school directors.
It symbolizes that under the pressure of generational change in the industry, their creative authority and artistic persistence are also being deconstructed by the rules of the new era.
No matter how glittering the system once was, it has now become a puppet of capital, and the more practitioners work, the more anxious they become.
In "The Studio",Apple TV+ sees Hollywood as anxious, and Hollywood as confused；
In reality, Disney, as a classic benchmark in Hollywood, has faced difficulties in recent years that cannot be ignored, and Disney's film and television business is experiencing severe pain.
今年 3 月全球公映的真人版《白雪公主》制作成本高达 2.7 亿美元，却惨遭口碑和票房双重滑铁卢 —— 烂番茄新鲜度仅 40%，IMDb 评分低至 1.6 分，全球票房截至 4月10日仅有1.75 亿美元，成为迪士尼近年来最大的亏损项目。
The casting of "Snow White" was one of the main problems, and the lead actor Rachel Ziegler's skin tone did not match the original image, which sparked widespread criticism.
In addition, the film tried to cater to modern audiences by giving Snow White the trait of an "independent female leader", but this adaptation led to a narrative fragmentation that was countered by public opinion.
Live-action remakes of classic IP are a "safe card" for Disney to fill the lack of originality and reduce the risk of film and television investment, as evidenced by the fact that the global box office of "Beauty and the Beast", "Aladdin" and "The Lion King" has exceeded $10 billion.
However, this mode can only quench thirst by drinking. In recent years, the audience's aesthetic fatigue towards live-action remakes has become increasingly obvious, and their antipathy to "fried cold rice" has been intensifying.
In 2014, no Disney movie grossed $0 million at the box office — the first time this has happened since 0;
Films released during the period include "The Little Mermaid," which cost more than $50 million to make; "Elements of Madness" co-produced and released with Pixar Studios; The original movie "Star Wish" and so on, and the final word-of-mouth was far lower than Disney's expectations.
The reason for this is mostly focused on the remake of classics that cause the audience's aesthetic fatigue, or the plot is empty and boring. And the fiasco of "Snow White" in 2025 brought this to its lowest point.
In order to "enter a new era", the old giant Disney has also entered streaming, launching Disney+ in 2019;
Although Disney+ is backed by a huge self-owned IP library, the problem of content homogenization is serious, mainly relying on classic IP sequels and derivatives, and the lack of innovation in the real sense will lead to the loss of users in the long run.
△ Disney+ attracts users to subscribe mainly to Disney's IP film library
Apple TV+, on the other hand, actively meets users' demand for fresh content through high-quality original self-produced content such as "Flower Moon Killer".
According to the platform's financial report,2024年第四季度Disney+流失了70万订阅用户，总订阅用户数降至1.246亿，在用户增长速度上不及2019同年上线的Apple TV+，更与Netflix2.827亿订阅用户、亚马逊的Prime的2.3亿会员相比，仍存在着较大差距。
Disney's predicament is not an isolated case, but a microcosm of Hollywood as a whole.
When streaming media platforms drive content production with innovation, the "story formula" and "industrial assembly line" of traditional studios may no longer be sustainable;
If it fails to adjust its strategy in time and strengthen the production of original content, Hollywood will face greater pressure in the future market competition.
In recent years, technology companies represented by Apple, with their strong financial advantages, flexible business models and keen insight into user needs, have invested unprecedentedly in "original film and television content", which is profoundly changing the pattern of the global film and television industry.
Apple TV+ has been launched since 2019 years ago,The cumulative investment in the original content library is more than US$50 billion, with an average annual investment of about US$0-0 billionThis figure is already far more than the annual budgets of many traditional studios.
This comes from Apple TV+'s consistent implementation of the production strategy of "quality-oriented, quality-first", focusing on the creation of works with high artistic value with a "less but fine" content layout.
This strategy not only won the approval of the audience, but also attracted the team that pursued high-quality creation. As a result, Apple TV+ has launched a number of high-scoring film and television works with high artistic value in recent years, and has gradually established its own brand influence in the global market.
2021 years"Football Coach"With a heartwarming and inspirational story and high-quality production, it was nominated for the Golden Globe Award for Best Comedy Series;
In the same year, Cohen directedThe Tragedy of MacbethReconstructing Shakespeare's classics in black and white showcases Apple TV+'s ambition for content innovation.
△ Stills from "Macbeth's Tragedy".
2022 years"Listening Girl"It became the first streaming film to win the Oscar for Best Picture, directly enhancing Apple TV+'s reputation in the high-end film and television field;
2023年，由苹果投资，雷德利·斯科特导演，耗资2亿美金完成的“巨制”《拿破仑》全球发行，虽然票房口碑失利，但证明了科技公司对艺术家的宽容度；
△ "Napoleon" lost money at the box office, and Apple didn't care at all?
2024 years"Flower Moon Killer"It has won 10 Oscar nominations, further consolidating its position in the field of art films.
The huge investment has won the traditional film industry to face up to it, and even respect it.
According to a report by Self Finance, a third-party research organization, as of 271/0, there are only 0 original content of Apple TA+.Its average rating on IMDb is 10.0/0, which is higher than Netflix's 10.0/0 and Amazon Prime Video's 0.0/0.
This competitive strategy of sparing no expense and focusing on quality not only consolidates the differentiated advantages of Apple TV+ in the streaming market, but also sets a new benchmark for the global film and television industry.
Nowadays, technology Internet companies are no longer "outsiders" in the film and television industry, and are likely to be rule-makers and content builders.
Even in China, Internet companies represented by Maoyan and Ali have steadily upgraded from movie ticketing and publicity channels to the front-end industry, and have become film production companies with "one-stop service capabilities", which confirms this trend.
Globally, the power of technology companies to lead the future of film and television is irreversible.
When Martin Scorsese lamented in "The Studio": "I would have sold the movie to Apple TV+ if I knew it", this was not only the director's personal choice, but also heralded the turn of an era.
Times have really changed.