In a public speech, Wei Jianjun, the head of Great Wall Motors, made a profound analysis of the common routines of the current automotive industry press conference. He pointed out that the existing car company press conferences can be roughly divided into three styles.

The first style, which Wei Jianjun describes as "over-rendered". These kinds of presentations often package ordinary technical details in a way that makes ordinary consumers feel unfathomable. But in the eyes of industry insiders, these so-called "mysterious technologies" are not really complicated, but only create an illusion of sophistication by exaggerating and piling up data.

The second style is "passionate". At this kind of press conference, car companies often trumpet the leading position of their products, using exaggerated words and huge numbers to show their strength, such as "far ahead", "tens of millions of sales", etc. This style, while passionate, often lacks the support of substance.

The third style, Wei Jianjun called "reading from the book". This kind of press conference is often simply read according to the PPT, completely ignoring the feelings of the audience. By the time the speaker finishes reading the script, the media and the audience in the audience often lose interest, and some people even start to doze off.

In response to the mismatch between Great Wall Motor's strength in technological innovation and propaganda ability, Wei Jianjun also expressed his helplessness. He said that Great Wall Motors has a deep accumulation of technology, but it often makes people feel aggrieved because they are not good at expressing themselves. Therefore, he decided to go into battle himself and tell the technical story of Great Wall Motors in easy-to-understand language.

Wei Jianjun's decision is undoubtedly a major adjustment to Great Wall Motor's publicity strategy. He hopes that through his personal story, more people will understand the technical strength of Great Wall Motors, so as to change the stereotype of Great Wall Motors from the outside world.