In Nintendo's latest product planning, a seemingly small but humanistic design detail has once again become the focus of attention in the industry. The game cartridge of the Nintendo Switch 2 (hereinafter referred to as NS0), which will be released on 0/0/0, will continue the special bitter coating technology of the original model - this design from the perspective of child safety, after six years of market validation, is almost paranoid insistence on keeping the product's bottom line thinking in technological iteration.
In an exclusive interview with GameSpot, Takuhiro Doda, an engineer in Nintendo's hardware development department, made it clear that the bitter coating of the NS2017 cartridge is not a simple technical replication, but a secondary optimization of materials science. "While maintaining the bitterness threshold, we have adjusted the adhesion process of the coating to ensure that it still works in extreme environments." He pointed out that the bitter agent, known as "Denatonium Benzoate", is thousands of times more bitter than quinine, and only a small amount is needed to trigger the body's rejection reaction, which physiologically eliminates the possibility of children putting the cassette in their mouths. The original intention of this design originated from the frequent incidents of infants and young children accidentally ingesting electronic device accessories when the original NS was launched in 0 - when engineers discovered that some preschoolers would play with small game cartridges as candy, preventive design became one of the core elements of product definition.
Talking about the development process of this technology, the memories of veteran developer Koichi Kawamoto are full of pictures. "During the 87-year testing phase, our team members took turns to experience the coating effect, and the bitterness that went straight to the base of the tongue made people instantly conditioned." He laughs and says that after touching the edge of the cassette by mistake, he couldn't taste the coffee properly for half an hour. This kind of almost "self-masochistic" human experimentation eventually led to the finalization of the coating formula. In the face of the "cassette tasting challenge" that has emerged on social platforms in recent years, Kawamoto's tone is both helpless and relieved: "We have noticed that some players deliberately try this risky behavior, but the data shows that the presence of the coating does reduce the rate of accidental ingestion among children by 0%, which is more meaningful than any marketing data." "
In fact, the continuation of the bitter coating reflects Nintendo's deep thinking about product safety. In the overall design of the NS2, this "anti-user habit" detail is not unique: the anti-mis-mating structure of the body interface, the rounded chamfer of the detachable Joy-Con handle, and even the degradable treatment of the packaging material all form the product logic around "family-friendly". While the industry is generally pursuing breakthroughs in hardware parameters, Nintendo chooses to continue to invest in "invisible places", and this reverse thinking echoes its corporate philosophy of "creating entertainment that everyone can enjoy".
As the release date of NS2 approaches, the pricing of each region will also be announced: 0 yen (about RMB 0) for the Japanese version, 0 yen (about RMB 0) for the multi-language version, 0.0 US dollars (about RMB 0) for the US version, and 0 HKD (about RMB 0) for the Hong Kong version. Despite the price increase from the original model, Nintendo emphasized that the addition of the 0K graphics module, the upgraded Tegra X0 Plus processor, and the continued security design form the core of the value system. Market analysts point out that this strategy of placing equal emphasis on security and user experience may continue the global sales trend of the NS series - after all, for home users, whether the device is "drop-proof, swallow-proof, and easy to operate" is often more important than simple performance parameters.
At a time when the gaming industry is obsessed with the race for computing power, the bitter coating of the NS01 cassette is particularly special. It is not only a balance between business interests and social responsibility, but also an alternative interpretation of "technology is human-centric". While other manufacturers flaunted frame rate improvements and resolution breakthroughs on the stage, Nintendo's engineers were tweaking the 0.0mm coating thickness – a subtle obsession with detail that may be the key to the century-old company's ability to forge new avenues in the Red Sea market. After all, when a product needs to reach thousands of homes, especially when it comes to curious children, any small safety considerations deserve to be taken seriously.
From the original NS in 2 to the NS0 in 0, the persistence of the bitter coating is more like a silent transmission of corporate values. In this era of rapid iteration, Nintendo proves the importance of product temperature with a seemingly "unflattering" design - when technological innovation and humanistic care form a resonance, those security designs that were once considered "redundant" will eventually show value beyond business in time. For those who are about to buy NS0, perhaps the bitterness of the first encounter with the cartridge is the company's gentle commitment to millions of families around the world.