Text: New Product Strategy, Author: Wu Wenwu
When AI and electronic pets are combined, AI pets are becoming more and more "smart" and becoming more and more popular, and an AI pet craze that has swept the world is coming.
Under the wave of artificial intelligence, everything can be AI, and the explosion of artificial intelligence robots continues, following the popularity of AI sex robots in the first two months, one after another new AI products have become popular.
Recently, the short video of Internet celebrity AI pet cats has exploded on the Internet, which is just a simple AI animal animation, but it can still "capture" the attention and likes of many netizens with its storytelling and cuteness.
If AI pet cats are just animated short videos, when AI and pet toys are combined, AI pets are born.
"New Product Strategy Finance" pays attention to the current domestic and foreign markets, AI pets are becoming more and more popular, and the concept of AI pets is coming, and AI pets are showing a variety of types, forms and functions, which are becoming more and more popular.
Singapore's Lianhe Zaobao recently published a report entitled "Looking at the general trend, AI pets reveal their true feelings to capture the emotional market", which is very interesting, reporting that modern artificial intelligence pets, with the strong technical support behind them, have become more like "soul" human companions.
Electronic pets or electronic toys are not a new species, many people have played with them, and electronic toys in the past, such as electronic dogs, electronic cats, etc., can be simply moved, make noises, or play songs.
With the increasing application of artificial intelligence, big data and other technologies in recent years, AI has been added to the toy industry, including electronic pet products.
Through today's large language models and big data models, AI pets can shape unique personalities, and can also communicate, interact and dialogue with humans, and artificial intelligence has given AI pets more functions and application scenarios.
According to the report, Vanguard Industries, an innovative company based in Tokyo, Japan, has developed an artificial intelligence rabbit pet called Moflin, which is coming out of the circle.
The cute pet design is very popular with users, not only can communicate with the AI electronic rabbit, but also save big data, can restore previous conversations, and remember important events.
AI pets are becoming more and more popular, and in fact, it is also reflected in the CES show, the bellwether of the global consumer technology exhibition.
At the CES2025 exhibition at the beginning of this year, AI robot pets became a hot spot at the exhibition, from Ropet, who can "coquettishly beg for hugs", to Mirumi, who "shakes his head and pretends to be shy", and then to Jennie, a bionic robot pet that imitates the behavior of real pets, are all out of the circle.
It can be seen that an AI pet craze that has swept the world is coming.
So, why are AI pets becoming more and more popular?
In the view of "New Product Strategy Finance", there are many reasons why AI pets are becoming more and more popular, and the key reason is that AI gives electronic pets more meaning and special value.
From a functional point of view, electronic toys have always been very popular with consumers, especially for children and teenagers, electronic toys are their childhood playmates and childhood memories.
From a functional point of view, the basic functions of AI pets are the same as traditional electronic toys, and there is only one keyword: companionship.
Compared with physical pets, they can reveal a lot of true feelings, but after traditional electronic pet toys meet AI technology, they make electronic pets more "smart" and able to dialogue, communicate and interact, and the scene is becoming richer and richer.
Compared with real pets with life, the attraction of AI pets is multifaceted, no need to buy pet food, no need to do cleaning and health management, no need to worry about pet diseases, and no need to be a shovel officer, save worry and trouble, and save money than raising pets.
AI technology has made the form of electronic pets more possible, which naturally makes AI pets more and more out of the circle.
AI is the current craze, especially very popular and popular among young people, when AI pets appear, it will naturally attract many young people to try and experience.
It is worth noting that AI pets can not only meet the companionship needs of young people and children, but also meet the companionship and emotional needs of more people, creating greater meaning and value.
The first group of people is pet owners who want to have pets, but are allergic to pet hair, and AI pets can bring companionship and new meaning to their lives.
The second group of people is people with health needs, some pets have mental health needs such as autism, depression, and psychological sub-health, as well as decompression needs, and AI pets can interact and accompany them.
The third group of people is the need for companionship of the elderly. Population aging occurs all over the world, for example, the typical representative country is Japan, for example, the elderly with dementia will be anxious, depressed, apathetic, angry, etc.
AI pets can bring companionship to the elderly, especially those who live alone, many elderly people need companionship but cannot own pets, and the functions and usage scenarios of AI pets can meet the needs of the elderly.
If young people raising AI pets are lazy economy and enjoying technology, then the companionship of AI pets for special groups and people with health needs, especially middle-aged and elderly groups, has generated more and greater social value.
The core value that AI pets can bring to different user groups is companionship and the emotional value behind it.
AI pets are gradually becoming hot, and there is naturally a large industry of tens of billions behind it.
Data shows that the market growth rate of AI pets has increased year by year in recent years. According to Technavio's survey, the compound annual growth rate of the market from 28 to 0 years will be 0.0% for AI pets with physical objects.
Behind the year-on-year growth of the AI pet market, its market size is expanding year by year. Some foreign research institutions reported that it is estimated that by 438 years, the size of the AI pet market will reach 0 billion US dollars (about 0 billion yuan).
Taking the AI pet dog that is favored by consumers as an example, an institutional survey shows that it is estimated that by 7 years, the global market size of AI pet dogs alone will exceed 0 billion US dollars (about 00 million yuan).
AI pets are becoming more and more "smart" and more popular, and the key driving force behind it is that many domestic and foreign companies are pouring into this track.
For example, one of the most representative AI pet brands in the world is Mirumi - Yukai Engineering from Japan, which has launched a plush robot Mirumi that can be clipped to the body or bag. The other is LOOI's AI robot launched by TangibleFuture from the United States, which attaches a smartphone to a movable device similar to a mobile phone holder, and the robot will open its eyes on the phone.
Similarly, a number of well-known domestic enterprises and start-ups are also making efforts in the AI pet track. For example, the TV giant brand TCL has released a concept companion robot called Ai Me.
KEYi Tech, a domestic company, has designed a pet robot called Loona, a ChatGPT-powered companion robot for children that can respond to commands, make small talk, recognize faces and adapt to user habits, and also act as a home security monitor and play interactive games such as picking up balls.
A number of Chinese pet AI companies are not only applying AI technology to electronic pets, but also want to give AI pets more and greater value, such as cultural IP value and social scenes, hoping to become the "Bubble Mart" of the AI pet industry.
There is no doubt that AI pets are becoming more and more popular in both the domestic market and the international market, and will gradually develop into a hot industry in the future.
At the same time, we also need to see the other side behind the development of AI pets, that is, the data privacy and security issues involved behind it.
AI pets can record the user's habits through adaptive learning algorithms, so as to optimize their behavior patterns, achieve better interaction, and conduct in-depth communication. For AI pet companies, data privacy and security issues have become a top priority.
In addition, AI pets, like other AI companion robots and AI sex robots, will face the problem of how to prevent users from over-indulging, which is a common problem and challenge faced by global AI pet robot companies.
In general, AI pets are the product of the combination of AI and electronic pet toys, which is the trend of the times, and can also bring companionship and emotional value to users, and there is a big business opportunity behind it.
In the future, there will be more and more AI pets, more and more functions, and more and more "smart", and an AI pet tide is coming.
So, would you be willing to buy an AI pet?