This article is transferred from: People's Daily Online-Beijing Channel

人民网北京4月21日电 （记者尹星云）4月20日，2025北京文博创意设计大赛在北京古代建筑博物馆（庆成宫）正式启动。作为全国性文博文创专业赛事，大赛以“文博・创意・生活”为主题，立足全国文化中心和国际消费中心城市战略定位，通过多元赛道设置、全周期孵化机制和产业资源对接，推动文化遗产资源与现代生活场景深度融合，为首都高质量发展注入文化消费新动能。

Zhang Lixin, Secretary of the Party Leadership Group and Director of the Beijing Municipal Bureau of Cultural Relics, said that it is necessary to take culture, museum, culture and creativity as an important starting point to promote the development of "integration of culture, commerce, tourism and sports". It is hoped that the participants of the competition will conduct in-depth research and excavation of the capital's historical and cultural heritage resources, carry out creative transformation and innovative design, and develop more cultural and creative products that are loved by everyone like "Tiangong Caojing".

This year's competition set up six tracks, including museum cultural and creative derivative design, AIGC vision, social education and research courses, cultural theme derivatives of the Beijing Central Axis, cultural theme derivatives of the Great Wall, and cultural theme derivatives of the 24 solar terms, to systematically promote the cross-border integration of world cultural heritage and museum cultural relics resources, innovative industries, digital economy, education, etc., and create a new scene of cultural and creative consumption. Zhang Lixin pointed out that the competition is committed to transforming cultural heritage from "static protection" to "dynamic utilization", transforming the historical value of cultural relics into a touchable, experiential and consumable lifestyle through creative design, and helping to improve the quality of cultural consumption in the capital.

The 2025-year competition innovatively adopts the model of "monthly promotion-quarterly selection-annual finals", and improves the docking efficiency between creative achievements and market demand through normalized screening and phased focus. In order to maintain the popularity of the competition throughout the year, the competition adopts "expert review + public selection", introduces online interactive links such as audience likes and public voting, selects high-quality entries for market screening, and promotes the quality and upgrading of cultural and creative product design capabilities.

The supporting policies of the event will be upgraded simultaneously, focusing on the incubation of the whole chain of cultural and creative industries, building a system of "government overall planning and multiple coordination", relying on the Beijing Cultural and Museum Derivatives Innovation Incubation Center, in-depth excavation of cultural relics and world cultural heritage resources in Beijing, actively connecting with market demand, providing full-process services for entries, and promoting the project to achieve a closed loop of "R&D-transformation-promotion".

今年7月，北京中轴线申遗成功一周年，12月将迎来中国加入《保护世界文化和自然遗产公约》40周年纪念，大赛特别设置中轴线和长城文化主题设计赛道，引导创作者从遗产的空间格局、建筑艺术、历史故事中汲取灵感，设计城市文化伴手礼、主题IP衍生品、沉浸式体验项目等，推动世界遗产的现代化表达与生活场景应用。同期，赛事将结合长城文化节、中轴线申遗周年庆等节点，举办系列专题活动、文创授权沙龙等，进一步提高文化遗产资源的影响力。

In response to the new trend of cultural consumption of young people, the competition added the "AIGC Vision" and "Social Education and Research" tracks for the first time, among which the "AIGC Vision" track relies on artificial intelligence technology to encourage the creation of digital content such as cultural and museum IP animation short films and virtual scene roaming, and explores a new path of cultural communication of "technology empowerment + traffic driven", helping cultural and museum content to achieve breakthrough dissemination on short video platforms; The "Social Studies" track focuses on interactive courses and research and education products, and promotes the extension of the museum's educational function to experiential and scenario-based.

At the launching ceremony, the Beijing Municipal Administration of Cultural Relics issued a call to cultural and museum units, cultural and creative enterprises and media organizations to vigorously coordinate the city's cultural and museum resources, and continue to work hard to build cultural IPs with Chinese civilization logos such as the Central Axis, the Grand Canal, and the Great Wall. Deepen the "culture + technology" strategy, promote the application of big data, artificial intelligence, AIGC and other technologies in the field of culture and museums, and create a vibrant cultural and creative industry ecology; Promote a series of measures such as "museums + education + performing arts + tourism + commercial ......" to cultivate new scenarios of diversified cultural consumption and better meet the diverse cultural needs of the people.

It is reported that the competition will collect works from all over the country from now on, and the majority of participants and cultural enthusiasts can pay attention to the WeChat public accounts of "Beijing Wenbo" and "Beijing Wenbo Derivatives Innovation Incubation Center" to get the follow-up progress and more information of the competition as soon as possible.