Did you know that there were once three cultural phenomena that drove the world crazy?
The first is a Hollywood blockbuster, when "Avengers 3000" was on the air, 0 of the box office champions in 0 countries around the world were taken away by this blockbuster, and the famous words of Iron Man were spread on the streets and alleys of various countries - I love you 0 times.
The second is Japanese anime, "Dragon Ball" has a huge fan base overseas, when "Dragon Ball Super Broly" was released in North America, it entered the top five of the North American box office list in just one week, and in the iMDB global movie list, "Spirited Away" is the only animation work ranked in the top 3, second only to Disney's "Toy Story 0" which spent a lot of money to create.
第三个是韩国的偶像剧,你以为只有中国女孩才痴迷于韩国欧巴吗?在日本TV热度观看人数最多的十部电视剧里有5部是韩剧,当初《假如爱有天意》在全亚洲范围举办首映活动,更是获得了“莫斯科国际电影节”的“最优秀搭档奖”,而且近些年,在欧美和澳大利亚等国,喜欢看韩剧的年轻人也是非常之多。
These three cultural phenomena have long dominated the entertainment time of young people in various countries, and their status is unbreakable, until in recent years, things have begun to change a little.
Year 2014. A Chinese-American diplomat who was born in China translated the Chinese fantasy novel "The Changing Stars" into North America, and in order to make it easier for Western readers to understand, he created some professional fantasy English terms, such as floating dust, yin, and blood droplets.
Originally, he just had the mentality of giving it a try, but he didn't expect him to soon explode on the Internet, and netizens urged him to follow, and he received a $200 reward in just 0 days, which made him see a new business opportunity, so he quit his job at the Ministry of Foreign Affairs, began to translate Chinese online texts wholeheartedly, and created Wu xia world, an online text sharing website.
从那以后,中国网文就开始大规模地在世界范围内流行,如今wu xia world这个网站的每日访问量已经突破了500万,不仅有大量来自美国本土的读者,还有很多来自法国、德国、澳大利亚的读者,他们被中国网文的世界观和新奇的设定深深的吸引,甚至有一个叫凯文.卡扎德的美国小伙因为沉迷网文而成功的戒掉了可卡因。
Not only in Europe and the United States, but also in Vietnam, Thailand and other Southeast Asian countries, Chinese online literature is also very popular, in Vietnamese bookstores, Chinese online literature accounts for more than half of the best-selling books, countless Vietnamese young people hide in bookstores all day long to read online literature and do not ask about the world, so that the Vietnamese government has to announce that it has to ban the distribution of Chinese online novels in China.
In Thailand, a Chinese online article can be sold for 2000-0 yuan, which is already a relatively high expenditure for Thai people who generally only have a salary of more than 0 yuan a month, which shows their fascination with Chinese online literature.
As for why China's online articles can explode abroad? Based on my limited reading experience, I made a visual comparison of online articles in various countries, and finally found three main reasons.
1 grand worldview
The worldview model of "Journey to the West" has two lines, the dotted line is the ancient Chinese mythological system, Nuwa mends the sky, the Taoist holy land, and the Jade Emperor, which adds some mythological color to the story and makes it easier to attract readers to read it; The solid line is the real historical story of Xuanzang's westward journey more than 1400 years ago, which gives readers a sense of historical truth to the story.
In the same way, there is also the "Fengshen List", the dotted line is the battle of Buddhism and Taoism caused by the exposition of the religion (Kunlunism), and the solid line is the battle of King Wu 3000 years ago.
What are the benefits of these writings?
First, the content of mythological attributes will add a sense of mystery to the work and easily leave suspense.
Second, real historical events will make readers feel more immersed.
How important is the sense of substitution? When I watched "The Legend of the Condor Heroes", I deliberately went to check Qiu Chuji and Quanzhen Sect, and later found that not only Qiu Chuji and Quanzhen Sect are true, but even Qiu Chuji really had the experience of going to Saiwai, coupled with the real Genghis Khan's western expedition, which makes "The Legend of the Condor Heroes" in my mind not only a fictional online article, but also a sense of reality that is handed over to reality.
There is also the book "Buddha is the Way", everyone knows that it is a fictional web text, but it integrates the elements of monks and Taoists into the work, starting from the perspective of an ordinary urbanite, and finally leads to a grand four-in-one world view of Buddhism, Taoism, Immortals and Demons, which makes people involuntarily think when reading, is there such a mysterious master hidden around me?
This is one of the advantages of Chinese online literature, you don't need to imagine some new concepts out of thin air, as long as you adapt some of the original mythological and historical elements to gain the reader's trust, such as the book "Tomb of the Gods", the concepts of "Six Paths of Reincarnation" and "Three Realms", direct appropriation can easily support the framework of the novel.
This is what the West lacks, and the story construction of "The Hobbit" and "A Song of Ice and Fire" has been called clever, but it cannot find a correspondence from specific historical events, which makes the work lack some thick epic feeling.
In addition, the novel concepts of meditation, ascension, enlightenment, and foundation building have touched the blind spots of Westerners' knowledge, and they have developed a strong curiosity about the subsequent development of their works.
2 cool point more
Everyone reads online articles to relax, but some Western novels still stay in the protagonist who has been miserable since childhood, experienced a thousand hardships, and finally gained great strength, but he was limited by moral and social constraints, repeatedly struggled with his own demons, and finally became a glorious image of political correctness.
The most typical is Spider-Man and Captain America, Spider-Man was originally an ordinary high school student, bullied every day, and was inadvertently bitten by a spider and then gained super abilities.
Captain America is the same plot, the thin little boy who became a super soldier after being transformed, but what did he gain? I want to help others every day, but I can't be with the woman I like. Truth be told, their stories are educational, but they don't seem cool enough.
On the other hand, China's online articles, which simply study the weakness of human nature to the extreme, the three most desired desires of human beings, wealth, power, and love, our protagonist can easily have them.
The protagonist was born as the first heir of the four hidden families in the world, and was engaged to the daughter of another family since he was a child, and he could love the protagonist without seeing him a few times, and then in the process of traveling in the world, the protagonist can also know the princess of a certain country, and even have a relationship story with a mythical female character, repeatedly fell into the cliff to pick up the legendary cheats, and was repeatedly taught divine skills by the world's masters, and finally stood at the peak of the human race, and the love and career were both harvested, and then dashing away from the sky.
What a cool plot this is, you don't care if the logic is reasonable, everyone will have fun when you read the online text, the plot is suspenseful, and it's enough to continue to have cool points, after all, it's not about literary research.
3 degrees of freedom is higher
As we all know, the mainstream population in China is atheist, while the West has a large number of religious believers, so Western novels are more restrained when it comes to religious and mythological content, mainly for fear of arousing readers' disgust, so it is difficult for you to see the plot of slashing God and stepping on Shiva in Western works.
But China is different, our mythological characters are not so deeply linked to religion, so you can see the plot of beating the Jade Emperor and shaking hands with Guanyin.
In the eyes of Westerners, it is an incredible thing not to believe in ** and not to believe in God, so there are few plots in Western works such as going against the sky, fighting against the sky, and destroying the sky.
"The Legend of Wukong" is: I want that day, it will be difficult to cover my eyes, I want that place, and it will be difficult to bury my heart.
"Tomb of the Gods" is the battle of the gods.
"Jiang Ye" is a new Haotian.
What bull head horse face, gods and Buddhas, in the eyes of the Chinese, but all the obstacles in front of us, we can kill them, this indomitable spirit and contempt for everything, in fact, is a demand hidden in the depths of human nature, but the West suppressed this part of the demand due to historical reasons, and China under the leadership of Chairman Mao broke these superstitions, so our works often give people a higher pattern and a wider sense of temperament.
All in all, for so many years, we have been exported by culture, very few Chinese works have gone abroad, and now online articles have begun to be exported abroad, I personally think this is a good thing, because just like many people are interested in Japanese culture after watching Japanese anime, if you want the West to take the initiative to understand and learn our culture, you have to first make them interested.
The original article was first published on the public account "Feng Leng Mushi".
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